ANDHRA PATRIKA AND EENADU
18.0 Objective of the lesson :
The objective of this lesson is to introduce you to
- The history of Andhra Patrika
- The founder of Andhra Patrika – Nageswara Rao
- The growth of Eenadu
- Salient features of Eenadu
Structure of the lesson :
- Andhra Patrka
- Eenadu
- Summary
- Model Questions
- Refernce Books
| 18.1. Andhra Patrika |
Andhra Patrika (AP) established by Kasinadhuni Nageswararao Pantulu (KNP), a pioneering journalist, patriot and an astute businessman considered on a par with Bala Gangadhar Tilak and Pandit Madanmohan Malaviya.
After witnessing the phenomenal gratitude of the benefiiciaries of KNP’s benevolence, Mahatma Gandhi addressed him as “Viswadata” (universal provider).
AP was the first integrated Telugu daily and a trendsetter of high ethical standards. Backed by about three decades of association with the paper, the author presents an authentic ringside view of the trials and tribulations of the daily during eight decades of its existence (1911-91).
Besides having celebrated editors like G.Harisarvottamarao, C.Seshagirirao and S.Sambhuprasad, AP also became a springboard for a host of illustrious journalist-writers like Kotamraju Punnaiah, Gidugu Sitapati, Kodavatiganti and Mullapudi who emerged with flying colours.
Along with its sister publication Bharati, the office became a literary powerhouse where stalwarts like Rayaprolu, Tallavajhula, Devulapalli and Nayuni used to meet for purposeful discussions.
While AP played a pivotal role during the freedom movement by providing a platform to leaders like Pattabhi and Prakasam, it also protested against the imposition of the Emergency in June 1975 by keep- ing editorial sapce blank for three days.
Nageswararao Kasinadhuni was one of the Andhra veterans who took part in Mahatma Gandhi Civil Disobedience movement through salt satyagraha.
His participation in freedom movement and in National Congress Party was historical, Nageswararao Kasinadhuni, popularly known as Nageswararao Pantulu, was born on May 1, 1867 in Elakurti village in Krishna district of Andhra to a Brahmin couple Bucchaiah and Shyamalamba. He was educated in Bandaru and Chennai (Madras). He graduated from Madras Christian College in 1891. Viresalingam Kandukuri’s articles in vivekavardhini Journal influenced him.
After a brief stint in business in Chennai, he went to Kolkata (Calcutta) to work in an apothecary for some time. Later, he went to Mumbai to work in an office. But, he couldnt stick around there. He was interested in starting his own business. He founded Amrutanjan Limited in 1893. He invented amrutanjan pain balm. Within a short time amrutanjan Pain blam became very popular medicine for all pains, colds, sprains,
lumbago etc. and made him a millionaire. Amritanjan Limited has established R & D, fine chemicals division, and infotech divisions.
He approached Telugus in Mumbai, associated with them and worked for the welfare of Telugus. He attended the National Congress meeting in Surat in 1907 and joined the freedom movement. He recog- nized the need for a Telugu language journal to campaign effectively for the freedom struggle and founded a weekly andhra patrika in 1909 in Mumbai. Within a short time andhra patrika gained popularity among Telugus. In 1914, he moved the journal from Mumbai to Chennai and introduced it as a daily newspaper.
Andhra Patrika weekly was started by Kasinathuni Nageswara Rao in 1908. The magazine was originally published from Bombay and moved to Madras in 1924. The mission statement of the publishers was, “We hope to provide knowledge relating to out society and the world for all our people.” Significantly the maga- zine did not identify the females as a separate class in its reference to the public. However Andhra Patrika weekly was one of the magazines that featured female writing extensively. In their audience, the speific reference to females was conspicuous by its absence. Possibly in the post-independent era identifying female writers as a separate class needing special attention was waning off. Lakshmana Reddy also noted that the magazine enjoyed a subscription of 2000 members at the time.
Among the magazines, Bharati (1923), a monthly, became a milestone for its high literary standards. Although most of the writers/scholars were male, Bharati featured female writers like Kommuri Padmavatidevi, Illindala Saraswatidevi, R.Vasundharadevi, Dwivedula Visalaksh, and Kalyanasundari Jagannath, Turaga Janakirani, among several other prominent female writers.
He was one of the founders of Andhra movement for a separate Andhra state from the Madras province. He published several articles on the need for a separate Andhra state. He was the author of many of these articles. In recognition of his untiring efforts for the all-round development of Andhra nation, Andhra language, and Andhra culture Andhra people honored him with title, desoddaaraka (savior of the nation).
Wherever he was, Nageswararao’s house was full of guests. Poets, writers, politicians, social workers, relatives and friends used to visit him. He used to donate funds and help various causes and the needy. Nobody ever left his home empty handed. Amazed by his generosity, Mahatma Gandhi honored him with a title, viswadaata (universal donor).
He was jailed in 1931 for six months for participating in salt satyagraha. When he was in jail, he wrote an exposition on the sacred text of Indians, Bhagavad-Gita. He explained that Bhagavad-Gita did not belong to a particular religion, but belonged to the entire humanity as a scripture of yoga for the spiritual enlighten- ment and prosperity of the entire world. His interest in Telugu language, literature and science was quite evident in his untiring efforts in publishing journals such as bharati and andhra patrika, publications like andhra grandhamala (garland of Andhra books), and special editions for ugaadi (Telugu New Year).
Through andhra grandhamala, he introduced various texts on language, literature and science and was instrumental in spreading science and literature. He published various ancient texts like basava puranamu, panditaradhya charita, jeerna vijayanagara charitra, more than 30 volumes of tamil vignana sarvswam and Marathis have finished 21 volumes of maharashtra vignana sarvaswam. Nageswararao Kasinadhuni died in 1938 leaving behind his immense contributions and service to Andhra nation, Andhra language, and Andhra culture that are eternal and historical and will be remembered forever.
Tanjavoorandhra rayakula charitra, and modern texts like malapalli, mahatma gandhi atmakatha, etc. He wrote several essays on various topics and introductions and prefaces to various books. He also published Lakshmanarao Komarrajuas three volumes of andhra vignana sarvasvamu in 1938, while Tamils have publishing centre of the daily. The Chennai establishment was wound up.
Nageswara Rao Pantulu wanted to bring out Andhra Patrika in a style that was unique to the times. He wanted to give importance to literary, social and political issues in the paper. Printed on a pink background he summarized is goals in the first edition of the paper as follows:
“….. We are striving for the welfare of the people, we want to tell our readers that if a man has no fear for
god, yet has the welfare of the country in mind, it is rather futile. We therefore strive to inculcate both these emotions in the hearts of our readers. Our aims is also to do away with the foreign rule.”
The yearly subscription to the paper in those days was two rupees. The paper was also sent free of cost to donors. The first Ugadi edition of the paper had 28 pages. There were 126 photographs and illustrations.
Even in today’s times, without the efforts of a team of people over 5 months, it is impossible to bring out a paper on that scale. It took two months to just print the paper in those days. The paper boasted the writers panel of famous literary, poetic and intellectual as well as scientific community of those days. The annual edition of the paper consisted of “prasavana” of Nageswara Rao himself. The annual edition also con- sisted of a roundup of all the important literary, political and cultural news of events that had occurred throughout the year. Essays and criticisms were also prominent. These gave a direction to the paper.
It was rather difficult to print the paper in Bombay. Nageswara Rao feared that the paper might not meet the deadlines. Therefore he arranged for the paper to be printed not only in the ‘Tatvavivechaka” press but also in the ‘Anand” and “Vaijayanti press”. The publishing of photographs was another difficult area. He had by then decided to shift the paper to Madras. It was at this time that the thought of establishing a weekly came into hismind. He did not however want to decide the issue himself. Therefore the readers of Andhra Patrika were pose three questions :
- Is it possible to bring out a Telugu daily?
- What is the right place to establish such a newspaper?
- How much money has to be collected from the donors?
- Can you give some ideas to make such a daily a success?
- What further suggestions can you give us in order to take up this good work?
The questions which were posed to be the readers in the paper, received good response. Even the prominent writers and journalists of the day encouraged him to start a daily Telugu paper. The paper started its edition from Madras, on April 1st 1914. According to Telugu panchangam, the paper started in the Telugu year called “Anandanama samvastsaram”, on the Chaitra Shasti day. The paper was published in its own press in the Thambuchetti street in Madras. The news paper owned its own printing press. The office of the Andhra Patrika was a tourist spot for the journalists, poets, critics, and writers of those days.
Nageswara Rao himself strived a lot to inculcate the reading habit among the people. In those days, nearly 800 people were receiving Andhra Patrika daily in a free circulation basis. Many of the libraries were also given the paper free of cost.
Kasinadhuni Nageswara Rao was an exceptional personality. He established the Amrutanjanam industry iin Bombay at a very early age, Having witnessed intellectual and social awakenings in Maharashtra and the North, he wished also for such a transformation in Andhra Pradesh. That was the prime motive for starting the Andhra Patrika. In 1924, he started the literary journal Bharathi. It later became the mouthpiece of several literary stalwarts of the times. There are several distinguished achievements of Nageswara Rao in the early days of the 20th century. In October 1924, during the Andhra MAhasabbha, in Chennai, where Kattamanchi Ramalinga Reddy was the chief guest, he was conferred the title of “Desodhraka”. When Gandhiji visited Madras in 1933, he inaugurated the photographs of Nageswara Rao in an exhibition in the hall of the Andhra Mahasabha and conferred the title of “Visvadata” on him. One year before his demise in 1938, the Andhra Visvakala parishad bestowed the honor of “Kalaprapoorna” on him. He however always discouraged the use of these titles for him by his staff in his dailies. This becomes evident from the letter written by him to his staff from the Tiruchirapalli jail :
“I request you to remove the titles of ‘desodharaka’ and ‘Visvadata’ that are appearing before advrtisements of the paper. I also request the people who are writing to me, not to use these titles. It is not right to use these illustrious titles for me. My situation becomes rather embarassing if you use these titles…”
Narla Venkateswara Rao writes about Nageswara Rao thus in his editorial….
“Sri Nageswara Rao Pantulu is the grand old man of newspaper journalism. Telugu journalsim owes a lot to this man for its evolution into a magnificient enterprise”.
Nageswara Rao’s home “SriBaag” in Madras ha many visitors. It was there that the treaty between the leaders of Andhra on the right of the people of Rayalaseema was signed. That is why the treaty is called ‘the treaty of SriBaag”.
After Sri Nageswara Rao, Sivalenka Shambhu Prasad took over the editorship of Andhra Patrika and Bharathi In his regime the Vijayawada and Hyderabad editions of the paper were started. However, the
rapid changes that came into the newspaper industry in the 20th century could not be adapted to by the paper, which eventually closed down.
Kasinadhuni Nageswara Rao’s discourse in the meeting of the Andhra Vaartha Patrika in Gudivada in 1961 detailed the status of newspapers of his times, the problems of newspaper establishments and the impositions on the press by the government. her mentioned the newspapers coming out in those days as follows :
Satyadoota, Andhra Prakasika, Sasilekha, Desabhimani, KrishnaPatrika, Ravi, Andhra Patrika, Desamatha, Sudarsini, Suvarnalekha, Vyavasaya Patrika, Dharmasaadhini, KrishnaPatrika, Ravi, Andhra Patrika, Desamatha, Sudarsini, Suvarnalekha, Vyavasaya Patrika, Dharmasaadhini, Yuddhadhvani, Andhra Chandrika, Saahitya Parishad Patrika, Swadharma Prakasini, Abhinava Saraswathi, Andhra Samrakshini, Aryamatabodhini, Divyajnana Deepika, Pradhama Paatasaala Patrika, jnanodayamu, Hindusundari, Sahakara Sangha Patrika, Prabhodini, Prarambha Vidya, Sangeeta Satsampradayani, Satyaprakasamu, Sahaayamu Satsampradayani, Satyaprakasamu, Sahaayamu, Chraistava Vartamani, United Church Herald, Telugu Baptist, Telugu Officer, Sunday School Patrika, Telugu Law Journal, Vidyavathi, Vivekavathi.
Among these, daily newspapers-1, Bi-weeklies-2, rest were mostly monthlies. Religious newspapers were 10, literary-7, education related-1, women-3, agriculture related were 4. After the Andhra Patrika wa shifted to Madras and became a daily paper, it progressed slowly but steadily to become a family newspapers that was looked forward by all the members of the family. It rose from being a mere newspaper to include stories and novels of contemporary relevance. Sowly the tradition of translating good stories from English to Telugu and putting them in the paper was established. Thus the people of Andhra Pradesh could read the novels of R.L.Stevenson and Charles Dickens. On of the prominent journalists who worked in the weekly Andhra Patrika was Pilaka Ganapathi Sastry. He also worked later in the daily edition of the paper along with Bharathi. Soorampudi Seetharam, Kodavatiganti Kutumba Rao, Nanduri RamMohan Rao were also the other journalists associated with the weekly edition of the paper. Veeraji, Polavarapu SriRamulu, C.Kanakambara Raju were the later journalists who were associated with the paper. Bapu joined as political cartoonist for the newspaper Andhra Patrika in 1955 and his pocket cartoons were a rage in the 50s.
| 18.2. Eenadu |
Eenadu, headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh. Accoding to NRS (National Readership Studies) 2006 it has a readership of 13,805,000 and is the third most read daily in India. Eenadu (menaing “Today” in Telugu) was founded by the Indian media baron Ramoji Rao in 1974 It has also adapted the latest publishing and communication technolo- gies into the Telugu language. The satirical works of the cartoonist Sreedhar have been featured in this newspaper.
Early days
Eenadu has had its share of early struggles. When launched in Vishakapatnam, it was not able to sell more than 3,000 copies a week. Eenadu found itself struggling to become an established daily publication, managing to achieve its target by 1975. The Eenadu is the third largest read news paper in India only next to Dainik Bhaskar and Dainik Jagaran according to National readership Survey.
Eenadu was born out of an inherent need of Telugus for a newspaper in their own language – best reflect- ing their nuances, their concerns, their views. Today the newspaper of the telegus is Eenadu.
More households in the state of Andhra pradesh wake up to the Eenadu than any other news daily. The heart and soul of Andhra Pradesh, it enjoys a circulation of 11,08,386 copies (ABC Jan-June 2006) per day and is published simultaneously from 23 printing centers, Making it one of the largest circulated newspa- per in the country.
On 10th August 1974, it all began. Eenadu was launched in Visakhapatnam and a new chapter in newspa- per publishing and journalism was heralded in. It was a moment etched forever in memory, for the Telugus.
Eenadu was conceived for Telugus. A newspaper which provided the latest news and best reflected their needs. From the first day to now, for Telugu there are two distinct phases in their lives – before Eenadu and after Eenadu.
Before the first rays of the sun kissed the night away, Eenadu was there. Telugu newspaper readers in Visakhapatnam and the neighboring districts got the latest news, the earliest…..
The common man is Eenadu’s hero. His news, his needs are paramount in importance. Whether it is village news, local news, infact important city news, Eenadu brings it to his doorstep. And is spoken Telugu, in an idiom best understood by him.
The very concept of ‘investigative journalism’ entered the vocabulary of the Telugu reader via Eenadu. First to introduce this concept, it was Eenadu’s pioneering strides to investigate and report that gave news wholesomeness and depth.
16 months after the Vizag edition, the signs of times pointed to Hyderabad. And so it was that in 1975 on Dec. 17th, Eenadu gave a new ray of hope and expectation to newspaper readers. At last, here was a newspaper that Telugu in Hyderabad could call their very own…..
And what a change the complete distribution of a newspaper saw with Eenadu. To reach the remotest places, Eenadu deployed its own vehicles. What’s more, any one who was motivated enough to give the Telugus a path breaking.
newspaper was enrolled as an agent. Those who were ready to distribute even less than 10 copies were welcomed. In some places where buses don’t reach, Eenadu does! 26,000 villages, all the towns and cities of AP, select regions outside the state – all covered through 8,500 agents, 362 days a year!
As the river Krishna gently flowed by, on the eventful day of May 1st, 1978, Eenadu entered Vijayawada. With this step came another ‘first’ – a newspaper getting simultaneously published from three places, Eenadu Over 90% of the circulation is catered to by Eenadu’s own modes of transport Eenadu is available in 8,500 from Visakhapatnam, Hyderabad and Vijayawada.
All it took was four years for Eenadu to become the No.1 daily newspaper in Andhra Pradesh. The secret to being on the top, is Eenadu’s love for Telugus and Telugu. Their aspirations, their causes, their lan- guage are Eenadu’s inspiration and path to pre-eminence.
Recognizing this latest need, Eenadu brought in a product innovation – for every district its own newspaper. The district’s news, events, views were given the importance they richly deserved. Thus were born 30 district, city newspapers in a multicolor tabloid form, Such a landmark change was for the first time in the world.
Rayalaseema Telugu readers never looked back after June, 20th 1982. On this momentous day, Eenadu’s Tirupati edition entered their lives with fresh news and in their spoken language.
Eenadu Karimnagar edition was launched in 1992. With this Karimnagar and the surrounding districts got the latest news, Without waiting or needing to depend on the newspaper to come from Hyderabad city.
With Eenadu, classifieds no longer remained confined to major cities. A unique product innovation, read- ers in most districts got their very own classifieds column. An ‘Eenadu feature’ that benefited them like never before.
Sundays got transformed and a stir was created with the never before. Eenadu Aadivaram. A special Sunday magazine, specially created for the Telugu readers. Eenadu Aadivaram was a 32 page magazine with 16 colour pages. Wholesome, entertaining and informative. A cover story for the weekend, articles and views that best reflected Telugu tastes. Uncommon and unusual people, events, anecdotes were also Aadivaram’s forte. And the icing was of course Aadivaram becoming a springboard for story writers.
In september 1992, Vasundhara, a separate section came into women’s lives. With a goal to mirror their world. And a desire to be their best friend by being informative, earnest and interesting. With Vasundhara, for the first time in India there was a supplement dedicated to women. Today Vasundhara is virtually the heartbeat of the Telugu woman.
The excitement of getting a tip from the ‘Nazrana’ column, pouring their woes out to ‘Dear Vasundhara,’ or moving up the fashion orbit with ‘Fashion – Fashion,’ all are Vasundhara’s unique offerings. Firmly rooted in the woman’s world, Vasundhara lends a fresh touch to issues related to them. Discussions, essays, stories, titbits, advice from the casual to serious matters – What a woman wants, Vasundhara gives……
From 1989 January, students have been meeting their needs with the unique Pratibha. Filling in the role of an information provider and guide, Pratibha gives information on education, careers with all their twists & turns and the efforts that are required to make it big in life. Course details, model question papers, regular columns on counseling are what the Pratibha readers get. In fact, the yeoman effort of Eenadu with Pratibha has also been recognised by several educational institutions, educationalists and more.
Common man got a share of his choice, courtesy the ‘Business’ page of Eenadu. For the first time here was a language daily which provided the stock-listing. And of course all the tips, details, pros and cons to stay in business. Shares, stock markets, economy, savings all were there in Eenadu’s ‘Business’ page.
Farmer is the King. The recognition of this truth is Eenadu’s ‘Raitha Raju.’ Launched in 1985, August, it has evolved into a bridge to the farmer and his world. A path for him to harvest happiness. Farmer’s issues were given prominence for the first time ever with the pioneering ‘Raithay Raju.’ Scientific practices, crop- related advice, new opportunities, expert opinions – modern, contemporary counsel was just a newspaper away with Eenadu.
RETA, A big benefit for small businesses. When small businesses cannot afford big budgets in creating advertising, Eenadu is there. A value addition and an ‘eenadu extra’, The RETA (Retail Advertising) service conceptualizes and designs the advertising, and subsequently releases the sam. RETA is a pioneering Eenadu effort to grow the potential of small businesses. Help them, guide them and make their rupee work harder.
Eenadu’s news network is vast and has the unique feature of having reporters in very state of India. Eenadu has stringers in every city, town and mandal of A.P. total of over 1800 news contributors and 300 journalists keep the news ticking. Apart from reporters in major cities, it is to Eenadu’s credit that there are news bureaus of Eenadu in New Delhi, Kolkata, Mumbai, Chennai, Bangalore and every state capital.
Shops : 90% of Eenadu readers have an Eenadu printing facility within 100 kms of their reach.
Eenadu toped all newspapers in the country, in readership in 1997 itself. As per NRS 1997, Eenadu was read by 44.11 lakh urban readers ever day. No other newspaper either in English or in any Indian lan- guage, had so much of readership.
Some golden letter days
1,00,000 1.5.1978
2,00,000 August 1979
3,00,000 November 1982
4,00,000 28,7.1983
5,00,000 8.1994
6,00,000 1.11.1996
7,00,000 18.12.1998
9,00,000 1.7.2002
Editions
Visakhapatnam Tadepalligudem Hyderabad Warangal Vijayawada Cuddapah Tirupati Mahaboobnagar Ananthapur Nizambad Karimnagar Khammam Rajahmundry Ongole Suryapet Chennai
Guntur Mumbai
Nellore Bangalore
Srikakulam Delhi Kurnool
Features
Main Edition ; Mini Edition ; 7 new features ; Business Page ; Pratibha Chaduvu ; Pellipandiri ; Computer ChipChat Sukhibhava ; Vasundhara : Real Estate Champion ;
Cinema ; Classified e-nadu ; Siri ; Ee Tharam ; Hai Bujji
| 18.3. Summary |
Andhra Patrika (AP) established by Kasindhuni Nageswararao Pantulu (KNP), a pioneering journalist, patriot and an astute businessman considered on a part with Bala Gangadhar Tilak and Pandit Madanmohan Malaviya.
After witnessing the phenomenal gratitude of the beneficiaries of KNP’s benevolence, Mahatma Gandhi addressed him as “Viswadata” (universal provider).
Ap was the first integrated Telugu daily and a trendsetter of high ethical standards. Backed by about three decades of association with the paper, the author presents an authentic ringside view of the trials and tribulations of the daily during eight decades of its existence (1911-91).
Besides having celebrated editors like G.Harisarvottamarao., C.Seshagirirao and S. Sambhuprasad, AP also became a springboard for a host of illustrious journalist-writers like Kotamraju Punnaiah, Gidugu Sitapati, Kodavatiganti and Mullapudi who emerged with flying colours.
Along with its sister publication Bharati, the office became a literary powerhouse where stalwarts like Rayaprolu, Tallavajhula, Devulapalli and Nayuni used to meet for purposeful discussions.
While AP played a pivotal role during the freedom movement by providing a platform to leaders like Pattabhi and Prakasam, it also protested against the imposition of the Emergency in June 1975 by keep- ing editorial space blank for three days.
Nageswararao Kasinadhuni was one of the Andhra veterans who took part in Mahatma Gandhi Civil Disobedience movement through salt satyagraha.
Nageswararao Kasinadhuni, popularly known as Nageswararao Pantulu, was born on May 1, 1867 in Elakurti village in Krishna district of Andhra to a Brahmin couple Bucchaiah and Shyamalamba. He was educated in Bandaru and Chennai (Madras). He graduated from Madras Christian College in 1891.
Viresalingam Kandukuri’s articles in vivekavardhini Journal influenced him.
The yearly subscription to the paper in those days was two rupees. The paper was also sent free of cost to donors. The first Ugadi edition of the paper had 28 pages. There were 126 photographs and illustrations. Even in today’s times, without the efforts of a team of people over 5 months, it is impossible to bring out a paper on that scale. It took two months to just print the paper in those days. The paper boasted the writers panel of famous literary, poetic and intellectual as well as scientific community of those days. The annual edition of the paper consisted of “prasavana” of NageswaraRao himself. The annual cedition also con- sisted of a roundup of all the important literary, political and cultural news of events that had occured throughout the year. Essays and criticisms were also prominent. These gave a direction to the paper.
Nageswara Rao Pantulu wanted to bring out Andhra Patrika in a style that was unique to the times. He wanted to give importance to literary, social and political issues in the paper. Printed on a pink background he summarized is goals in the first edition of the paper as follows :
“…… We are striving for the welfare of the people, we want to tell our readers that if a man has no fear for
god, yet has the welfare of the country in mind, it is rather futile. We therefore strive to inculcate both these emotions in the hearts of our readers. Our aim is also to do away with the foreign rule.”
Eenadu, headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh. According to NRS (National Readership Studies) 2006 it has a readership of 13,805,000 and is the third most read daily in India. Eenadu (Meaning “Today” in Telugu) was found by the Indian media baron Ramoji Rao in 1974 It has also adapted the latest publishing and communication technolo- gies into the Telugu language. The satirical works of the cartoonist Sreedhar have been featured in this newspaper.
Eenadu has had its share of early struggles. When launched in Vishakapatnam, it was not able to sell more than 3,000 copies a week. Eenadu found itself struggling to become an established daily publication, managing to achieve its target by 1975. The Eenadu is the third largest read news paper in India only next to Dainik Bhaskar and Dainik Jagaran according to National readership Survey. The common man is Eenadu’s hero. His news, his needs are paramount in importance. Whether it is village news, local news, infact important city news, Eenadu brings it to his doorstep. And in spoken Telugu, in an idiom best under- stood by him.
The very concept of ‘investigative journalism’ entered the vocabulary of the Telugu reader via Eenadu. First to introduce this concept, it was Eenadu’s pioneering strides to investigate and report that gave news wholesomeness and depth. 16 months after the Vizag edition, the signs of times pointed to Hyderabad.
And so it was that in 1975 on Dec. 17th, Eenadu gave a new ray of hope and expectation to newspaper readers. At last, here was a newspaper that Telugus in Hyderabad could call their very own…….
And what a change the complete distribution of a newspaper saw with Eenadu. To reach the remotest places, Eenadu deployed its own vehicles. What’s more, any one who was motivated enough to give the Telugus a path breaking newspaper was enrolled as an agent. Those who were ready to distribute even less than 10 copies were welcomed. In some places where buses don’t reach, Eenadu does! 26,000 villages, all the towns and cities of AP, select regions outside the state – all covered through 8,500 agents, 362 days a year!
Eenadu’s news network is vast and has the unique feature of having reporters in every state of India. Eenadu has stringers in every city, town and mandal of A.P.A total of over 1800 news contributors and 300 journalists keep the news ticking. Apart from reporters in major cities, it is to Eenadu’s credit that there are news bureaus of Eenadu in New Delhi, Kolkata, Mumbai, Chennai, Bangalore and every state capital. 90% of Eenadu readers have an Eenadu printing facility within 100 kms of their reach. Eenadu toped all news- papers in the country, in readership in 1997 itself. As per NRS 1997, Eenadu was read by 44.11 lakh urban readers ever day. No other newspaper either in English or in any Indian language, had so much of reader- ship.
| 18.4. Model Questions |
- Trace the history of Andhra Pradesh
- Discuss the contribution of Kasinadhuni to Telugu
- What is the contribution of Andhra Patrika to Telugu journalsim?
- Write about the history of
- Mention the innovations brought about by Eenadu to Telugu
- Mention some important features of Eenadu.
